Salvation Army hopes to raise $12.9 million, highest fundraising target in 87 years

The Salvation Army is hoping to raise $12.9million in funds this year, the highest target in its 87-year history. The charity said given the current economic climate and rising costs, it is “vital and urgent” to raise sufficient funds to help families and individuals in need. At its first live fundraising event in three years, the charity said funds raised will go towards supporting vulnerable children and the elderly, among others. At the event, Social and Family Development Minister Masagos Zulkifli said this is an example of how the public and private sectors can work together to help families in need.

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