Deadly Crash Brings New Attention To Viral ‘Kia Challenge’ Trend

Four teens were killed in Upstate New York while driving a stolen Kia vehicle. Investigators are possibly linking the tragedy to the “Kia Challenge,” which is a viral social media trend that shows people how to steal a car using a USB cord. NBC News’ Morgan Chesky reports on how police departments across the U.S. have been sounding the alarm on this trend for months.

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